Bradford City have revealed the official results on their badge survey with the two new designs of proposed badges. The other option was to remain with the same badge. Upon seeing the survey and noticing the strength of feeling from fans about a scondary design on one of their options vs the actual proposed badge design for the same option Bantams.Online suspected the results that the club receive may not be truly reflective of what fans think. Put simply the concern was that regardless of how many people loved the secondary version, many people would vote to remain with the original badge because of how strongly fans disliked the main option.
By adding the secondary design as a standalone option and using a simplified crest as the alternative to put this theory to the test, from the results it appears to have thrown the official survey on its head, although, it is fair to say that if there is a vote with a version of this option against remaining with the current badge, the results would be too close to call. It certainly wouldn’t be as overwhelming as the 62% of fans who voted on the official survey to remain unchanged and could be reduced below 50%. Perhaps the real problem is that Bradford City presented fans with the wrong options and ended up with results that didn’t quite tell the whole story.
Below is the split from our poll that shows how many fans were in favour of changing badge vs remaining with the old badge. In total 57% of fans are in favour of change. The issue is where the fans who didn’t vote for our new Option C and voted for A & B would put their vote if it was only C & D on the table? It is fair to say that this would put some fans back into the pot of keeping the same badge, but also some would be distributed towards the new badge option.
Change vs No Change
Survey Results – The Badge Poll
Results from the official survey, saw option ‘C’ (our option D) – City’s current crest – take 61% of the vote. Option ‘B’ (our option B) was chosen by 26% of supporters, with option ‘A’ (Our Option A) taking 13%. But our results significantly changed as a result of the tweak we made to Option B, which we turned into Option C (See images below).
As you can see Option A has dropped from the official figure of 13% to only 6% of the vote share, Option B has had a drop from 26% to 13% (both in the region of 50%, which might not be a coincidence). Remaining with the current crest hasn’t dropped as significantly, falling from 61% to 47%, which suggest there is still strong support for staying with the same design, but also giving a strong hint that the choices on offer may have contributed to such a high figure on the official survey. The option that wasn’t on offer, in this, Option C picked up votes from all three options and had a very respectable 40% of the vote share.
The Chosen Bantam
In this set of results they have been broken down by the bantam design. And it is pretty clear which bantam the Bradford City supporters are in favour of. In fact, the volume of voting suggests that fans identify with this design of bantam which would make it a crying shame if this ened up left in the bin. The hardest job of the whole business of changing badge has been achieved, unfortunately the club are unable to recognise this officially, because due to the way their vote has been conducted, that’s not what their data is telling them. But in this survey, it is overwhelming.
Voting Based on New Bantam Design
How Popular Was The Shield?
This breakdown is to look at why people voted or didn’t vote for Option B on the Official Bradford City vote. Some people may have been put off of voting for Option B because they didn’t like the shield/white as the badge. This is big because the shield is what we are going to see on things like Sky Sports and on the home kit. This is how the voting turned out given the choice of having a simple shield and the popular bantam design instead. The fans opted for the simple bantam design, rejecting the claret & amber striped shield.
What does this tell us? It suggests that as suspected many people were put off by the shield design on Option B, and because fans had to press an extra button (something that will not be noticed by all fans, and something even fewer will think use to articulate their dislike for the design and also explain they’re only voting for the secondary design) it will have meant that more fans were likely to vote to go back to the drawing board and vote for the current badge instead.
It is possible that many of the fans who voted for Option A did so on the basis that they preferred that design from the current crest and didn’t like the white on Option B (similar to some of those who voted to remain with the same badge). So as soon as they saw the secondary design as the main badge and removed the white from the crest, leaving it 100% claret & amber, the voting shifted the positions of those people who voted for Option A and some of those who voted to remain with the current badge. What we are left with on our survey is those people who actually prefer Badge B because it has white and claret and amber stripes on it, which our results say is 22% of fans. This isn’t far off of the results that the official survey got, but is significant enough to matter. It also would suggest that the majority of fans who loved the secondary design but disliked the main design on Option B felt so strongly against it that they actually ended up voting for anything other than what they actually wanted. In other words if you hated the main design of Option B on the official survey you were forced to either vote for Option A, because it wasn’t too offensive or Option C because you didn’t like (most likely the bantam) on Option A. In a nutshell those people who loved the secondary design on Option B, hated the main design so much they were forced to vote for anything BUT the design they actually wanted.
Predicted Results if Option C v Current Badge
The big question now is whether there are enough floating votes if you take away the two other options that were presented in the official survey and replace it with something based along what bantams.online have proposed (credit to The City Vent Podcast and a few others for being first to recognise the secondary design). One thing is for certain it will be a very close vote and it is hard to say either way which badge would win in a head to head because we don’t know the strength of the feeling AGAINST our Option C. However, given what the results from our survey said, a prediction that a version of our Option C might just win it by a narrow 51%.
So with our survey results winging their way to Bradford City it is over to them to decide what to do with this information and whether to check to see if their results have been skewed by people who liked the secondary design on their Option B being so put off that they didn’t vote for what they actually wanted. Bantams.Online think this is exactly what has happened. Would it have any effect on a head to head vote? It is possible it will, but there really is a fine margin bewteen which way the vote would go. What we know for certain is that it is highly unlikley that the number of people who are genuinely voting on the official survey to keep the same badge want to keep the same badge.
The survey was taken from 200 fans, however throughout the voting the patterns of voting and percentage values remained very consistent throughout and Bantams.Online are confident that replicated on a larger the results would have been very similar to those published on here. All votes have been carefully checked to avoid duplicates being counted using a range of different techniques to ensure that this survey is as transparent and representative as it can possibly be.